We aspire to re-invent the carbon wheel, connecting performance and affordability to democratise speed, to distort and redefine fast.

'Underdogs. We like that word. We call ourselves the underdogs of the bicycle carbon wheel industry. No one knows us, we're not expected, you might think we lack experience and credibility, we're too small, unable to innovate, we're too cheap, we're no good.

Instead, we're bold, we're dreamers. We question and challenge, and we push, we push the limits of what's possible. And keep pushing, relentless, persevering until we negative split.

Then, and only then, it might happen.


The underdog is underdog no more.'

The above statement was published on Nov 26th, 2018. Whatever happens, we'll always be underdogs, and can't forget where we're coming from, who we are. For that reason, this statement will remain unchanged as long as Negative Split stays in business.

On July 5th, 2019 we closed our first capital raise round, read here the story.


Javi Garcia
CEO / Founder
Auckland, NZ
'Statistics are wrong'-type of guy. 
Establishes the vision and sets the direction, responsible to identify and bring disruption in the market.
Born in Spain, strategy and M&A background, ex Nike.
Retired footballer,
Amateur Triathlete.
Jared Hartshorn
Director of Product
Auckland, NZ
'Making s*** happen.' 
Leads the design, componentry
and inception of our products.
Knows what good is like
and never settles for less.
Born in New Zealand, currently
finishing his BA in Psychology
at University of Auckland.
Former Elite Swimmer.
Long Distance NZ Triathlete,
about to turn PRO.
Hugh Baird
Director of Brand & Marketing
Auckland, NZ
'If it looks good it feels good.'
Cares for the Negative Split brand and identity. Sets the tone and brings the emotion.
Born in New Zealand, from the South now living and working in the North.
Keen photographer, passionate about getting lost on holiday.
John Putt
Official Tester
Auckland, NZ
'Pushing limits' 
Puts our wheels to the test,
all conditions, long distance or time trial.
He brings the experience, know-how and
the testing power.
Born in New Zealand, also the
Director of one of the best
Schools of English in NZ.
Former PRO-Cyclist, 2019 silver medal
Auckland Time Trial Championship.
Rhea Yun
Freelance / Supply Chain
Shanghai, CN
'Like-water product flow'. 
Supply expert on the ground, provides insight and advisory on how to optimise the movement of goods and ensures reliability, flexibility and speed of manufacturing.
Born in Shanghai, supply chain background, with +10 years of
international experience.
Serial traveller.
Alvaro Pallares
Distribution & Testing
Seville, SP
'Entry point'. 
Raises awareness in a market with huge potential, leverages his athlete network, and provides a hub in the south.
Born in Spain, physical education background and a physiotherapist, with about 7 years of experience.
9 Individuals from US, UK, France, Guatemala, New Zealand, Australia
If you are interested in helping re-shape the carbon wheel market globally get in touch.



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